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New Ways of Conceiving Creativity.
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| About us | ||||
| Detour is a transmedia agency that produces creative content for audiences and for our brand partners across different forms of media. Because of the constant evolution in technology and communication, the challenges to reach audiences have evolved as well. This is why we believe it's of great importance to stay up to date and adaptable to all existing media platforms. At Detour, we acknowledge that the world of the audiences, brands and media producers has merged, thereby creating a more direct and |
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active relationship between these three parties. We see this as an opportunity to create more relevant and innovative stories that can benefit our clients' brands and, ultimately, their bottom line. It is through our three divisions that we develop and produce projects in a variety of media platforms including, feature films, digital experiences, social media and branded content. The agency relies on a versatile group of seasoned storytellers and experienced professionals with advertising, marketing, digital media, |
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entertainment and technology backgrounds. And while we have different responsibilities within our divisions, we maintain constant communication on all projects that require our unique expertise. Detour is a certified B corporation, which means we use the power of our business to make a positive influence on our brand's intended audiences. We also take a leading role in creating awareness of social and environmental problems. |
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| Digital Division | ||||
| In our Digital Division we enjoy creating multimedia stories, and we develop them from concept to production. Our strategy is to review our partners’ needs and go from there to find the suitable medium in which to tell an inspiring and compelling story. |
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Our team then utilizes its broad knowledge of design and technology tools to develop these ideas into new and/or traditional digital experiences. | |
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| UnMexi.co Digital Campaign | ||||
| When we found out that in Mexico narco trafficking had killed 35,000 people in only 3 years, we decided to do something about it. So we created this campaign to raise our voices and propose a radical solution. This campaign revolves around a website where people can unite and show their | |
support to stop these crimes, by showing that we can come together more than people that have died. The campaign is supported by a Facebook Page and a Twitter account. | ||
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| nano talks iphone/ipod application | ||||
| A social app that consists of 20 talk bubbles where people can say whatever is on their minds... show their wit, or convey their most inspiring ideas. You can find it now at the Apple iTunes app store. |
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| Claxons Mexico iphone/ipod application | ||||
| This successful application reached the 2nd place in the Apple iTunes app store in Mexico after 4 days of being launched. 12 classic car horns that are used by Mexico's City public transportation buses called 'Peseros'. | |
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| Entertainment Division | ||||||
| This is where fictional or factual stories are told. In this division, we dedicate our time to the creation, production and distribution of entertainment content such as television shows, feature films, music videos and web content. | |
Also, with the collaboration of our brand partners and networks, we create branded content in a variety of entertainment media, which means that we organically integrate the brand into the storyline in order to reach intended audiences /consumers. | |
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| Endangered Motion Picture | ||||||
| This is a Horror film in the spirit of such Hollywood blockbusters as "The Blair Witch Project" and "Paranormal Activity". It is documented from the perspective of a documentary camera making it seem as if it was a factual story. Documented by a small film crew, the Stanford |
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University Ecology Department leads a research expedition into the Jungles of Mexico to study the sudden and near extinction of an endangered species. But upon their arrival, they discover signs of a new species never before recorded by science. |
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Alone and being hunted in the isolated jungle, the ecologists soon find themselves on the verge of extinction. | |
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| Good Division | ||||||
| Changes in technology have not only modified the way we do business, or the way we communicate. It has also changed the way we all participate in socially responsible themes within our community. The Good Division works with GOOD partners such as organizations, foundations and sociable | |
responsible brands to influence in a positive conversion of current social issues. | |
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| Bienestar Website and CMS Design & Development | ||||||
| We developed and designed a functional website for our partner "Bienestar", a non-profit organization that helps create awareness on HIV. Some of the needs for their website were to be able to receive donations, sell tickets for events, collect emails and store in a database for newsletter |
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usage and develop a complex control management system (CMS) to give them the possibility to edit, add or remove content in their website. | |
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| Green Humans Brand Creation | ||||||
| Green Humans is an initiative of Detour to fight Global Climate Disruption by helping the less fortunate to improve and modify their low-income homes in order to be energy efficient. Why? Global Warming is happening now and as human beings, we have the power to take actions |
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in order to stop the devastating effects. The only way we can achieve this is by working together. | |
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| Work Opportunities | ||||||
| We are always looking for extremely talented creative minds, designers and creative developers to work on a wide variety of projects. Please send examples of your work to hello@detour.co | |
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